I was one of the first few to become a Google AdWords Certified Individual in 2004; it was a badge I wore proudly. In 2005 Google release the "agency" level certification to which I immediately qualified for while launching my first digital agency.
Digital Marketing Extraordinaire
Johnny Collins, LLC
Digital Marketing Leader and Expert with Over 25 Years Experience
Not as a tale of a struggling kid who defied the odds, but as a relentless innovator who recognized the digital revolution’s potential at the age of 20 while still in college. From the very beginning, I immersed myself in the art and science of digital media, mastering its intricacies and shattering conventional barriers with unyielding resolve. My ascent wasn’t about luck; it was the result of systematically dismantling obstacles, redefining industry standards, and setting a pace that few have dared to follow.
In a field where true mastery is rare, my record speaks volumes. Imagine the equivalent of holding a dozen doctorates in digital marketing: I have built agencies from scratch that culminated in eight-figure acquisitions, engineered the industry’s foremost reporting software, and collaborated with elite agencies and high-caliber enterprises to drive explosive growth. I pioneered the only AI-driven campaign automation and ad management software that stands apart in its capability to transform businesses.
II partner exclusively with companies ready to harness the extreme growth I deliver—after all, history shows that only 8% manage to keep pace. I invite you to take the 3x Revenue Challenge and witness the future of digital marketing in action. Take my 3x Revenue Challenge.
I was one of the first few to become a Google AdWords Certified Individual in 2004; it was a badge I wore proudly. In 2005 Google release the "agency" level certification to which I immediately qualified for while launching my first digital agency.
When Facebook announced its partnership program, I immediately jumped on board to attract new business and reassure my clients they were in trusted hands. Facebook has continued to raise the bar higher and higher to its current Meta Partner program.
Before Microsoft adopted Yahoo, their serach traffic was minimal; although it covered great for harder niches on Google such as insurance and investment leads. Nonetheless to stay competitive, they followed suit with their own Accredited Partnership program.
A HubSpot certification is a globally recognized credential that professionals obtain for three main reasons: Updating skills in digital marketing, sales, customer support, and more in digital marketing, paid advertising and multiple other skills.
The famous idiom "everything you touch turns to gold" references that something someone does or uses succeeds or becomes better. A lot of so-called "gurus", consultants and ad agencies like to use this phrase; all it is doing is diminishing the value of gold. If you were to compare that to me, you can confidently say "everything Johnny touches turns to platinum... flawless diamond encrusted platinum that triples our revenue!"
Know what your customers want before they do! Yes, it is possible and without any grey area technology. If you know enough about your audience such as when they shop, what products they buy and what day fo the month they get paid; implementing this strategy is a winner.
We live in an ultra fast paced world, and if you don't get in front of your customers, your competition will take them from under you. Automation of emails and SMS campaigns is crucial to stay competitive, as well giving you the advance so your customer is with you for life.
A term I coined, and considering a trademark for, this involves the advanced technique of utilizing, data gathering and integrating various audience and behavioral segments into the ad campaigns for both positive and negatively targeting. This process alone has doubled and in some cases tripled client account performance almost overnight. Better quality traffic with more bidding control yield ot unmatched performance across a multitude of channels.
I can't fathom that in this current day and age this strategy is so overlooked. I began using remarketing in the automotive space and saw just how powerful of a tool it was, not just for positively targeting uers, but also excluding users based upon onsite heavers.
"Adapt or die." I can't tell you how many times I've heard someone tell me how their strategy worked so well five or ten years ago and can't understand why it's not working now. If you can not adapt to changes and consider the evolving marketplace changes, you're doomed for failure.
I was one of the first to start in the PPC world, before it was even PPC. Prior "AdWords" it was called "Google Select", A CPM based system which peaked my interested to compliment my SEO strategies.
Oct. 2000Started my first ad agency and one of the first few individuals to be recognized by Google as an "AdWords Certified Partner" just after the advent of the My Client Center in June 2005.
Nov. 2004Developed the most widely used automated campaign creation software for car dealerships called AutoDealerPPC, which quickly transferred into a total campaign automation and bid management platform.
Feb. 2014Started as a simple tool to combat Google's "close variant" keyword update, Search AI and 12x Software was born. Adding in audience and behavioral targeting algorithms, this software was, and still is untouchable.
Sep. 2021Recruited by ReachLocal, probably because of my Google AdWords individual certification excellence, I came to work along side their CEO and CTO to build one of the largest PPC white label agencies and digital marketing firms in the world.
Mar. 2004Founded NinjaCat in January 2011 after receiving countless requests to use my client reporting platform as it integrated with Google, Bing, Yahoo and call tracking services.
Jan. 2011When one of the largest traditional ad agencies in NYC has their CEO and CFO personally call you because they can't figure out the digital side, they hire the best to build them an entire international paid digital marketing division.
Feb. 2018Eventually every great athlete hangs up their cleats, and for me it is that time. As they go to coach players and teams, I strive to do the same to my peers, followers and friends to built a better community for us all.
Jun. 2023We hired countless agencies and consultants for our dealership and not one of them was able to come close to what Johnny did for us. We are not just the highest volume Mercedes Benz dealership in the country now, but we sell more of our flagship and high end models than all other stores in the area combined.
GM - Mercedes-Benz Northwest Region
When we first reached out to Johnny he wouldn't work with us. He told us we couldn't handle the business he would produce and to call him back in six months when we got our act together. I was confident my team could handle the business but was I wrong! I had to double my staff, then double it again because we were taking on so much business... the man is a genius!
CEO - Pacific Coast Improvements